Running Head: CULTURAL IDENTITY AND NUTRITION INFORMATION It's Not Just Numbers: Cultural Identities Influence How Nutrition Information Influences the Valuation of Foods
نویسندگان
چکیده
Three studies document the effect of cultural mindset cued by national identity on consumers' response to nutrition information. French, but not American consumers experience nutrition and taste as incompatible and rate even healthy food more negatively if nutrition information is provided. This effect is triggered by the distinctive cultural mindset of food enjoyment cued by a salient French identity, and is mediated by the belief that foods that present nutrition information will be less enjoyable than those presented without nutrition information. Salient French identity may in this sense reduce engagement in healthy behavior.
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